Ever wonder how your competition seems to get all the media attention while your efforts go unnoticed? The answer is public relations. Hiring a PR firm can be costly, but The Publicity App is free and can walk you through the whole PR process—identifying story angles, reporters, media outlets and target audiences. The developer, Macias PR, knows what it’s talking about. The firm’s founder Mark Macias is a former executive producer with NBC and CBS news outlets, and the app promises “the same insider media strategy that Macias PR has used to secure local, national and international news placements for its clients.” For iOS and Android.