How operators tweak concepts for a new audience

How operators tweak concepts for a new audience

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If you’re considering opening another restaurant outside of your current area, you may be in for a rude awakening. Changes ranging from minor menu redesign to a major concept overhaul are often required to stay competitive in a new location. And while change is never fun, history proves that those who adapt are more apt to survive.

The art of adaptation

“When opening in a new city, our chefs keep 70 percent to 80 percent of the core STK menu, with the

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