Guillaume-GAUDET1540.jpg Dinex Group

Building the bonds of loyalty

Restaurant operators get smart about cultivating and keeping guests

You’re pretty sure you can get them in the door once, especially if you’re the hot restaurant in town and you’ve just opened. Reservations have been booked for months. The press is clamoring for interviews. Social media is going wild with photos of your dishes.

But there’s always the nagging fear: Once the excitement wanes, will those guests come back?

At a time of short attention spans and social-media-fueled hype for the Next Hot Shiny Restaurant, it

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