Low-Ball Luxury

Low-Ball Luxury

STARBUCKS MAY HAVE SINGLE-HANDEDLY created the affordable luxury category when it introduced better coffee at premium prices. The chain's growth depends on the premise that people at all income levels like to treat themselves. What's a little latte, even when the economy is stumbling? By now, your guests have been conditioned to celebrating in small ways. Low-cost items satisfy their cravings; they

STARBUCKS MAY HAVE SINGLE-HANDEDLY created the affordable luxury category when it introduced better coffee at premium prices. The chain's growth depends on the premise that people at all income levels like to treat themselves. What's a little latte, even when the economy is stum

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