Generation Revelations

One marketing plan will not connect with all of our customers.

Baby boomers want comfort foods, Gen Xers need a place where their young children are welcome, Millennials like to have a place where they can hang with their friends....we are inundated with research and theories about what works with different generations of consumers—and the potential influence each one will have on business. Restaurants can go one of two ways: Figure out a way to be everything to everyone and appeal to the broadest possible audience, or create a menu and environm

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