READY FOR YOUR CLOSE-UP

READY FOR YOUR CLOSE-UP

They’re known variously as “previews” or “trailers,” and Hollywood filmmakers have grasped their inherent marketing power for decades. It’s simple: give a potential customer a fast-paced snippet of the full-length movie experience and that person will often be transformed into a paying customer who can’t wait to see the movie or buy the DVD. Crafting these trailers h

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