NOW THE BARISTA IS A BREAKFAST COOK

NOW THE BARISTA IS A BREAKFAST COOK

Some full-service operators may have plenty to be concerned about as Starbucks gears up to add hot sandwiches to its product line. The coffeehouse giant has fantastic real estate, unmatched marketing prowess, saturation-level penetration of most key markets and a share of mind among consumers that's almost off the charts. Everything this company touches turns to gold.

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