Tap Into Texting

Tap Into Texting

Marketing

We have to tip our hat to the people at Papa John’s. They’ve figured out how to engage a younger audience in a way that should not only really move the merchandise, but enable the company to build a valuable marketing database in the process.

Papa John’s “TEXTra Points 4 Pizza” promotion works like this. Customers text “POINTS” to 47272 or register for the deal at the company’s website.

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TAGS: Operations