The Soup Man’s Back, The Soup Nazi Isn’t

The Soup Man’s Back, The Soup Nazi Isn’t

Keep your eye on the just-reopened “Original SoupMan” in New York City. Its performance will show just how long and how far a celebrity chef’s brand can extend when that chef—Al Yeganeh, the “Soup Nazi” of Seinfeld fame—is no longer on site. Back in the day, his “No soup for you” shtick was as important as his soup’s quality. Is it enough to drive franchise sales today?

Yeg

Register to view the full article

Register to view this article

Already a member? .