Social Media: Ignore It At Your Peril

Social Media: Ignore It At Your Peril

Alas, last week’s National Restaurant Association 2011 forecast calls for slow growth for restaurants. But one part of your customer base should grow at a much-faster rate: social media users, who eat out more frequently than the general public. No wonder 80 percent of operators tell NRA they now see social media as a key marketing tool.

The real growth rat

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