Sizzler Launches Food Truck To Revive Brand

Sizzler Launches Food Truck To Revive Brand

This budget steakhouse chain has plans to get hip in a hurry.

Can a food truck whose name, menu and technology are completely different from those of the steakhouse chain behind it revitalize the parent restaurant’s brand? We’ll find out when Sizzler USA’s yet-to-be-named mobile venture—working title ZZ Truck—hits the streets with its Apple-based POS system later this month.

Company c.e.o. Kerry Kramp has kept busy after the r

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