Think You Can't Put a Price on a Good Reputation? Let's Negotiate.

Think You Can't Put a Price on a Good Reputation? Let's Negotiate.

Grudgingly, we have to tip our hat to Yelp, the user-driven review site that has figured out a clever way to leverage the Web 2.0 social networking phenomenon. One facet of the business plan for this 15-million-unique-visitors-a-month site: post any and all restaurant reviews, then offer restaurant owners a way, for a fee, to get rid of the negative ones, or at least move them so far down the page that no potential pa

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