Outsmart The Coffee Giants

Outsmart The Coffee Giants

With raw coffee prices up 41 percent since June and the restaurant industry’s biggest players eagerly snapping up market share, how can your coffee program compete? We’ve got a way that’s a lot less touchy-feely than it sounds: bird-friendly coffee.

Pre-BP oil spill, few people cared if a restaurant served bird-friendly coffee, or even knew such a thing existed. Post-BP

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