People will spend money like crazy on St. Patrick’s Day next week—but will they spend it with you? They might if you get creative like T.G.I. Friday’s and give them a reason to celebrate at your restaurant, even though it has no connection whatsoever with this Irish-themed holiday. Friday’s ploy is to offer specialty drinks tailored to the occasion. Could a similar approach work for you?
For some restaurants, St. Patrick’s Day can rival Mother’s Day as a one-shoot boost to the bottom