Don’t Mess with My Burger!

Don’t Mess with My Burger!

Consumers may be cutting back on their restaurant spending, but one menu item seems untouchable: the high-quality hamburger. According to a new study from Technomic, diners “expect to pay more for a higher quality, better burger, and are willing to do so because the value proposition is heightened,” says Darren Tristano, the firm’s executive v.p.

“American consumers take their burgers seriously. I

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