Crashing the Wedding Business

Crashing the Wedding Business

The wedding industry is as close to recession-proof as it gets, but even it is undergoing change as brides and their parents look for something a little more affordable these days. Not necessarily as low-budget as the wedding a couple recently celebrated in a Normal, IL, Taco Bell, but something scaled down from the full-blown formal church wedding/reception center model (U.S. average cost: $28,732). Which is why some less-traditional organizations, including restaurants, are going after wedd

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