Falafelshop39s garnishing station lets diners customize their order

Falafelshop's garnishing station lets diners customize their order.

Unique concept brings falafel to the forefront

Five tips for introducing a new food to a region from the c.e.o. of Amsterdam Falafelshop • SLIDE SHOW: An inside look at Amsterdam Falafelshop • See more New Restaurant Concepts

Scott and Arianne Bennett, the founders of the budding chain Amsterdam Falafelshop, are neither Dutch nor Middle Eastern. But they have created a concept that merges the feel of Amsterdam with the flavor of falafel, a traditional Middle Eastern dish, and they’ve won over a customer base that includes the Dutch, Middle Easterners and primarily Americans.

The couple fell in love with the falafel shops they experienced while traveling in Amsterdam, but when they returned home, they

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