Trejo's Tacos Trejo's Tacos

Trejo’s plots contemporary Mexican food empire

Actor Danny Trejo and partners expand taco, cantina and coffee-and-doughnut concepts

After making a name in Hollywood, actor Danny Trejo is rapidly building a Mexican food empire in Los Angeles that will soon include tacos, coffee and doughnuts.

With partners Ash Shah and Jeff Georgino, who both also come from the entertainment industry, with no restaurant experience, Trejo launched Trejo’s Tacos in early 2016, in a former Taco Bell location.

The first location was fast casual, with a line of premium tacos and burritos created by chef Daniel Mattern, for

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