Starbucks unveils next-gen neighborhood coffee shop

Starbucks unveils next-gen neighborhood coffee shop

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If you're a coffee shop owner who has built a loyal following based on your ties to the community, watch your back. With the opening of a new store in New Orleans’ beloved French Quarter, Starbucks is making a bold statement about its goal to embed the giant brand in the local culture.

The store, at the corner of Canal Street and St. Charles Avenue, was inspired by the city’s quicky character as well as its history as a coffee trading port. Designers based their plan on what the

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