Red Robin flies into fast casual

Red Robin flies into fast casual

We’re about to find out how well a full-service burger operator—Red Robin—can compete in the booming fast casual burger segment. Watch out if it succeeds.

There’s no question that fast casual burgers have been the restaurant industry’s hot growth segment of late; it’s popular with hungry customers and eager franchise buyers alike. Soon we’ll learn what happens when a dominant full-service burger chain, Red Robin Gourmet Burgers, takes on Five Guys, Smashburger and their fast casual burger brethren and attempts to beat them at their own game.

It’s not that 466-store Red Robin isn’t doing well wit

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