5 restaurants with the 'it' factor

5 restaurants with the 'it' factor

It’s quite simple: Customers are drawn to cool restaurants because it makes them cool by association. What gives a restaurant that “it” factor? Check out these five concepts that have taken cool all the way to the bank. • See more New Restaurant Concepts

Clockwise from top left: State Bird Provisions, Trois Mec, King + Duke, Ox, Fat Rice

Because an eggheaded academic discussion of the subject of coolness is, w

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