5 restaurants with the 'it' factor

It’s quite simple: Customers are drawn to cool restaurants because it makes them cool by association. What gives a restaurant that “it” factor? Check out these five concepts that have taken cool all the way to the bank. • See more New Restaurant Concepts

Clockwise from top left: State Bird Provisions, Trois Mec, King + Duke, Ox, Fat Rice

Because an eggheaded academic discussion of the subject of coolness is, well, uncool, let’s just agree that most of us know it when we see it. With this in mind, Restaurant Hosp

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