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Social media provides a way to connect people to the story.

Why you should encourage user-generated content

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A key factor in marketing to anybody under 35 is recognizing that three out of four consider it their duty to help others make purchasing decisions. Only 1 percent of them say their trust in a brand—including yours—was swayed by an ad. If they don’t trust that they’ll get great food or a great experience, somebody has to provide that trust for them to decide to visit your location.

One of the big benefits of building social word-of-mouth and a community of brand advocates is tha

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