Restaurants are in the business of selling experiences as much as food, and websites are often the first touch point for potential customers, establishing their expectations and impressions. You could be serving the best food in the world and still repel customers with bad design, unsightly graphics, poor image quality and confusing navigation.
Even though many hospitality professionals understand the importance of branding, it can be daunting to begin the website design process. Here are some of the most important elements of a great restaurant website, with inspirational examples of web designs from the world's most exclusive restaurants, to help you create your own.