Web, smart phones push first-time visits

Deals are a good way to capture a new audience from the web.

Online marketing influences only a small percentage of restaurant visits—6 percent—according to NPD Group research. But cyber marketing is an effective way to bring in new guests. Consider that of that 6 percent, about a quarter were first-time visitors to a restaurant, more than twice the overall incidence of first timers.

Perhaps not surprisingly, casual-dining restaurants benefit most from online marketing, NPD figures suggest. While the

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