Trendinista: How restaurant searches are evolving

Trendinista: How restaurant searches are evolving

First impressions begin with how potential customers find your restaurant online. • See more Marketing articles

Trying a restaurant for the first time can be a gamble for customers. It is up to you to convince potential diners that your restaurant and your food are top notch, and that begins with first impressions, including how consumers find your restaurant online. A number of factors influence that process and how would-be guests get information about your establishment and menu.

1. Word of mouth leads to online search

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