Steakhouse price point wars heat up

Steakhouse price point wars heat up

Now that upscale steakhouse chains offer customers wallet-friendly pricing with clubby ambiance thrown in for free, how will other operators respond?

Just when you thought pressure for cut-rate deals might be letting up in the full-service restaurant industry, major players in the upscale steakhouse segment have begun to aggressively court customers with less-costly options. Dining room pricing remain at lofty levels; but it’s a whole new world in their bars.

Consider: 130-unit Ruth’s Chris Steak House is giving bargain-hunting customers an enticing new option other operators could be hard-pressed to match. The hi

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish