Should your loyalty program go digital?

Should your loyalty program go digital?

Digital platforms can provide added flexibility that makes restaurant reward programs even more effective than traditional punch card systems. • See more marketing articles

Programs that reward a restaurant’s loyal customers have proven effective because they make those customers feel special and increase the likelihood they will share their positive experience with friends.  To date, they have typically relied on punch cards to keep track of customers’ progress toward collecting a program’s reward. But now loyalty reward apps can give restaurant operators a new tool to manage these programs in the smartphone era.

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