Shack Track amp Field attracts amateur athletesmdashand their appetites

Shack Track & Field attracts amateur athletes—and their appetites.

Shake Shack heats up slow nights with running clubs

• See more Marketing articles

Restaurant industry analysts found lots to love in the initial public offering  documents Shake Shack filed with the Securities and Exchange Commission on Dec. 28. Wait until they learn more about Shake Track & Field, a community building effort that delivers crowds of customers during meal periods when business would otherwise be soft.

The IPO financials show tha

Register to view the full article

Register to view this article

TAGS: Eat Beat
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish