Mobile search holds key to customer dining decisions

Mobile search holds key to customer dining decisions

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If you’ve been reluctant to make information about your restaurant easily searchable on mobile devices, the time to capitulate is here.  A new study from custom market research firm Chadwick Martin Bailey finds that 81 percent of smartphone-owning consumers search for restaurants through mobile apps and 75 percent make dining decisions based on those search results.  It’s a huge market segment your restaurant may be missing.

“Eighty-four perc

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