Miami Subs collaboration puts social media to the test

Miami Subs collaboration puts social media to the test

Pitbull, a hip-hop star with a huge social media following, could re-energize a once-dynamic restaurant brand.

Now that international Latin hip-hop star Pitbull has taken an ownership position in Miami Subs, we’re about find out just how big a boost social media can give a restaurant brand. The idea is that Pitbull’s 22 million Facebook fans and six million-plus Twitter followers will revive this once fast-growing chain by helping its marketing message go viral.

Going all in with Pitbull is a gutsy move for the chain, now rebranded as the New Miami Subs Grill. Does it come off as a la

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