Marketing efforts should stop lumping all millennials together a recent study says

Marketing efforts should stop lumping all millennials together, a recent study says.

Marketing your restaurant to millennials

Trying to crack the millennial code? A new study reveals why restaurant marketers should segment 18- to 35-year-olds into distinct groups. • See more Consumer Trends

Take heart if you can’t quite figure out how to market your restaurant to customers ages 18-35. A new study provides a framework that could help operators do better with these hard-to-figure-out patrons. The key: Tailor your message to the subgroups within the millennial demographic most likely to respond to it.

Who’s in these subgroups? That’s what the Corn Refiners Association, working through its CornNaturally educational arm, sought to find out.

TAGS: Marketing
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