Key steps in crafting a Millennial-friendly marketing strategy

Key steps in crafting a Millennial-friendly marketing strategy

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By now everyone knows that Millennials’ buying habits vary from those of other age groups. But understanding they differ has become more crucial now that Millennials dominate as the largest consumer demographic—bigger than the baby boomers—and account for 21 percent of all consumer discretionary spending.

What kinds of messages work with this younger audience?

It probably can’t be repeated often enough, but a mobile-friendly approach is essential. “It could be as simple as

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