Craft amp Commerce in San Diego used snarky Yelp reviews of its restaurant to its advantage

Craft & Commerce in San Diego used snarky Yelp reviews of its restaurant to its advantage.

How to turn the tables on Yelp

Bad Yelp reviews got you down? One restaurant has the answer.

If you’re looking for a way to combat reputation-wrecking reviews on Yelp, take a cue from San Diego’s Craft & Commerce: Take ownership of those negative write- ups. How? This gastropub-with-an-edge plays audio clips of its worst Yelp reviews in its restrooms, giving patrons a laugh while holding online critics up for ridicule merely by taking what they wrote and repeating it word-for-word in a different context.

It’s a clever move because, much as

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