How to leverage holiday traffic to build restaurant loyalty

How to leverage holiday traffic to build restaurant loyalty

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As reported earlier this year in Restaurant Hospitality, restaurant loyalty programs have not exactly set the world on fire. The good news is that there is ample room for improvement and guests are interested in joining loyalty programs and being rewarded for their activities. According to Deloitte, 86 percent of consumers said they would be willing to join a loyalty program if it were free.

Why are

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