No question many operators welcome the short-term promotional boost online deals can deliver. But over time, do cut-rate offers also create the perception that a restaurant is somehow a less-desirable place to eat? A new study finds that while this negative effect can be all too real for many restaurants that offer Groupon-style deals, hip new ones actually get a small image boost.
That’s the key takeaway from “Deal or No Deal? The Quality Implications of Online Daily Deals and