Getting creative with New Year’s Eve bookings

Restaurants hoping to end the year with a bang should make the most of their bars.

There’s good news if New Year’s Eve creates more demand for dining room reservations than your restaurant can accommodate. The recent ascendance of bar food, bar-specific menus and craft cocktails has elevated the notion of barroom dining to the point where some operators are now able to market their bars separately on New Year’s Eve. They’re booking reservations to eat in their bars and charging a bundle for the privilege.

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TAGS: Eat Beat
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