Lettuce Entertain You recently held its 2014 Taste of Lettuce River North at its downtown Chicago Wildfire unit

Lettuce Entertain You recently held its 2014 Taste of Lettuce River North at its downtown Chicago Wildfire unit.

Examining this season’s restaurant promo strategies

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Casual dining chains continue to tap into the short-term promotional power of all-you-can-eat deals, the latest being Olive Garden’s $100 “Never Ending Pasta Pass.” But the Taste of Lettuce dinner series being put on by Chicago-based Lettuce Entertain You Enterprises demonstrates there could be a better way to attract customers in the first place and convince them to come back, perhaps more than once.

800-unit Olive Garden began selling its pasta passes online last week. Only 1,00

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