Daily deals no bargain

Only a year or two ago, deal-of-the-day promotions were the talk of the restaurant industry. Some operators embraced them as a go-to marketing device that could magically fill the dining room on slow nights. Others lamented that deals mainly brought in poor-tipping customers looking for one-off meals on the cheap.

Who was right? A new study of real-world daily deal promotions from Rice University professor and daily deal guru Utpal Dholakia  finds deals can be a mo

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish