Consumer connection key to impactful marketing

Consumer connection key to impactful marketing

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The other night a new commercial for a restaurant chain caught my attention. It wasn’t the content nor was it the offer that snatched my curiosity, but rather the utter monotony and lack of anything new. The moment sparked a dive into my mental catalog of restaurant advertising and marketing, and one glaringly blatant commonality sprang out: Something vital is missing.

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