Coffeemania rebrands as L’Adresse in New York City

Moscow-based chain changes name to reflect full-service offer

Coffeemania, a casual-dining chain with 30 restaurants in Moscow, expanded to the U.S. earlier this year with a unit next to Bryant Park in New York City. While the location offers a similar menu as those in Russia, the Big Apple restaurant has been adjusting its food, beverage and dessert programs tailored to customers. It has also changed its name to L’Adresse American Bistro to better reflect its branding. Take a look inside.

Contact Anna Kang at anna.kang@penton.com

Follow her on Twitter: @euphoric_eats

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish