7 ways to strengthen mobile promotions

7 ways to strengthen mobile promotions

Target the right audience, strategic discounts and other practices make for a more effective campaign.

Whether you are contemplating a mobile promotion for the first time or you’re a veteran, there are certain good practices that you should keep in mind. These guidelines apply across the board, whether you operate one restaurant or many, control all your mobile-based promotions from a central office or allow your local managers to run their own micropromotions:

1. Ready, aim, fire! Before you begin a mobile campaign, it’s helpful to incorporate a customer engagemen

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