7 steps to a stronger direct mail campaign

7 steps to a stronger direct mail campaign

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Thousands of emails, texts and social media messages pass in front of the average consumer on a daily basis. If yours is somewhere in that mix, how likely is it to be seen—and more importantly—remembered?

A creative direct mail campaign is still one of the most effective ways to reach consumers with a message that they hold in their hands and can’t ignore. But to turn potential success into a reality, there are some proven tactics you should not ignore, the first one being, “Don

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