Four hundred million active users. Eighty million posts per day. You need more than a pretty picture to get noticed on Instagram. We asked those who have figured it out to show us how it’s done.
Joanna Huang is the digital marketing manager for Off the Grid (@offthegrid, a network of food trucks and street food vendors in San Francisco, which boasts nearly 32,000 Instagram followers. “A perfect Instagram post is one that embodies an experience,” she says, “whether it's a close u