5 ways restaurants can connect with the local community

5 ways restaurants can connect with the local community

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Small local and regional multiunit operators companies that want to succeed against the larger national chains need to think globally. But they also need to capitalize on their connection to the communities they serve. Here are some ways to do that:

1. Walk the local walk.

One approach is to localize the menu with market-specific options. For example, Five Guys Burgers and Fries would not allow its Cleveland franchise operators to use Stadium Mustard, a ho

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