Sure, your restaurant has satisfied guests. But how loyal are they? Will they recommend you to others? Will they stick with you through a new menu or a price hike?
The mere presence of customers (even those who've stuck around long enough to make multiple visits) isn't enough, says Jeff Sauro, author of Customer Analytics For Dummies. Sauro says you need to be able to measure their loyalty so that you can use it to predict the health of your restaurant.