Work to turn a frown into a smile to boost your restaurant39s overall ratings Thinkstock

Work to turn a frown into a smile to boost your restaurant's overall ratings.

5 ways to cultivate devoted fans online

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According to a study by The Nielsen Company, 78 percent of consumers turn to review sites to find a local business to patronize. The same study found people were overwhelmingly using Yelp as their review site of choice.

To make the most of that opportunity, business owners can not only claim a free Yelp business owner's account and update some of their business information, but also engage with their listings in a way that draws more attention and helps generate more natural rev

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