Successful loyalty programs work for your business and your guests

Successful loyalty programs work for your business and your guests.

5 keys to a successful rewards program

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Full-service restaurants face unique challenges when implementing a customer rewards program. Notably, they must consider a different set of criteria than their quick-service counterparts. Operators need to consider how their program will engage guests and how it will function within their operational environment.

Some key questions a restaurant should ask itself when launching a loyalty program are:

1. Is it visible? Even well-designed programs will u

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