Going Green: Will Customers Notice?

You'll find the term “sustainability” on almost every list of hot restaurant trends for 2010. But while operators endorse sustainable practices in principle, many wonder if they can afford them in practice.

How come? A restaurant's costs go up when it installs pricey equipment to make its operation more sustainable and pays extra to source ingredients that meet sustainability standards. Not a problem if customers will pay more when menu prices inevitably rise

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