Drink menu engineering spurs legal action

Drink menu engineering spurs legal action

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If menu engineering is wrong, can you afford to be right? A trio of class action lawsuits now working their way through New Jersey courts allege that TGI Friday’s failure to include drink prices on printed menus is illegal because it can cause restaurant customers to spend more money than they originally intended. The suits could cost Friday’s franchisees up to $5 million for employing a technique so widely and successfully used throughout the restaurant industry that it is generally cons

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TAGS: Eat Beat
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